The 529 Collective
A Community Design Collective:
We spent our 5 to 9 working to improve our
9 to 5 -- through community design ideas.
once "change" was elected into office -- how would i respond as a citizen of change in my communty : our community.
i took what i had learned coaching a little league team into a design classroom the following spring -- we continued the lesson into the summer and the idea of "change" was pushed by a few of us under the title : the 529 collective.
we came together in coffee shops, dining rooms or front porches with the intent to change our community for the better. what else would we do with our time off work, right...
Jersey Shore // Waffle House
the inspiration for this project was played out on the jersey shore while enjoying corn hole & beer with friends. my wife was pregnant and I, well I was scared -- a few good buddies and i spent the night talking about the ideology of Change that we hoped to bring to our communities, our homes and our children's lives. A few months later -- the opportunity to share the concept of a 24 hour agency and the true value of an agency as a classroom to nurture young creative talent happened in a Waffle House off I-26 just west of charleston, sc -- with the person, who would become our first client. The persons who we worked for and with over the next year would help fill a major creative gap for me in my creative journey while in columbia, sc -- they still inspire me to this day and I hope beyond.
MORGAN COPELAND ///
Q.1 -- HOW DID PARTICIPATING IN THE 529 COLLECTIVE CHANGE YOU? // For me The 529 Collective did more reinforcing than changing. There is more than one way to solve a problem or approach an endeavor. Unfortunately, many of the people and places I work with only approach it a couple of ways that are “tried and true” . Usually because they already have a system (a template) in place to understand measurement and -- probably most importantly -- payment. The 529 Collective reinforced that there are a multitude of ways to solve a problem. The CHANGE was that just because I didn’t fit in the molds in which some people or businesses approach problem solving didn’t mean that my methods or approach were wrong or invaluable. It was quite the contrary. Q.2 -- HOW DID PARTICIPATING IN THE 529 COLLECTIVE CHANGE YOUR COMMUNITY? // I think the 529 Collective brought light to a creative mind that usually only interact with each other. I think the combination of project types and people creates a bridge to connect society that normally wouldn’t interact in a problem solving situation under “normal environments”. Q.3 -- DOES YOUR COMMUNITY NEED the 529 COLLECTIVE TODAY? // Now more than ever. Technology and the access to technology has “leveled” the playing field. Small business is still going up against entities with deeper pockets and more people than ever before. The great thing is that intelligence and opportunity are more liberating. Today if you know something, you can implement it. Today, you don’t need the most expensive equipment or a huge brick and mortar location to create. Today, small matters. Nimble matters. Adaptability matters. They are all powered by your smarts. Which have nothing to do with the amount of money you’re up against. Communities aren’t made up of money- they are made of people. People have needs and voices. All of which get drowned out way too easily. Q.4 -- WHAT IS the 529 COLLECTIVE REALLY? // My thought of what this question meant has changed over the years. It is still a way for creatives who normally couldn’t work together the opportunity to help out small businesses. This is still true. But it may be easier to say that The 529 Collective is an amplifier. Because, dependent on the project, different sorts of creatives come together. They bring their experience and ideas from their environments to help a new one. At the same time, it’s the opportunity for students to get experience that DOES NOT happen in internships. And because The 529 Collective does not work in a template (we never said say a + b = c), we can get to the heart of the problem - and it may not be design or an ad. Essentially, given the access, we took advantage to do everything we could to connect a synapse to its needed action. We connected them to boost the signal- like an amplifier.
Pour It Now
the529collective is a collaborative project that combines professionals // students // local nonprofits. We use the creative process to pass along our love for thinking & design to our interns :: while at the same time produce quality professional work for our clients. We were a community design collective working with the intent of change and purpose for the community of columbia, sc.